In June 2023, Kasi Insight revealed a surge of positive consumer sentiment among Ghanaians, registering an impressive 44 points on its...

Nigerian brands in this industry have an opportunity to revive the demand for personal care products There is a demand for personal care...

Achieving financial freedom in Zambia has become increasingly hard post pandemic, due to several factors causing economic strain. Bank...

There is an opportunity for brands in the financial sector to create awareness and gain customers on some of these products that will...

Consumer behavior shows that Africa needs to move towards sustainability. Making sustainability a practice can benefit generations to come.

Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.

There is an opportunity for tea brands to improve market share from other non-alcoholic beverages if they implement the right strategy....

African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.

Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.

Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery