Gear up for a festive shopping season: Unlocking the Power of Ghana's Millennials and Gen Z
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In June 2023, Kasi Insight revealed a surge of positive consumer sentiment among Ghanaians, registering an impressive 44 points on its...
Isha Raja
Nov 16, 20223 min read
Dwindling demand for personal care products in Nigeria
Nigerian brands in this industry have an opportunity to revive the demand for personal care products There is a demand for personal care...
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Isha Raja
Aug 1, 20224 min read
Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Achieving financial freedom in Zambia has become increasingly hard post pandemic, due to several factors causing economic strain. Bank...
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Sandra Beldine Otieno
Jul 28, 20223 min read
Is financial freedom achievable to the newest faction of workers in Tanzania?
There is an opportunity for brands in the financial sector to create awareness and gain customers on some of these products that will...
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Sandra Beldine Otieno
Jun 13, 20223 min read
Brands in Africa should produce sustainable goods: 90% of African consumers are concerned
Consumer behavior shows that Africa needs to move towards sustainability. Making sustainability a practice can benefit generations to come.
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Sandra Beldine Otieno
May 23, 20223 min read
Five Ways for Spirit Brands To Improve Sales in Kenya
Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.
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Sandra Beldine Otieno
May 9, 20223 min read
For Kenyan tea brands to improve market share, they need to leverage the Gen Z consumer segment
There is an opportunity for tea brands to improve market share from other non-alcoholic beverages if they implement the right strategy....
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Sandra Beldine Otieno
Apr 25, 20223 min read
What alcoholic brands in Nigeria should do to win back consumers
African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.
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Isha Raja
Apr 15, 20223 min read
Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials
Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.
225 views0 comments
Sandra Beldine Otieno
Apr 12, 20224 min read
Are Gen Z and Millennials in South Africa targets for alcohol companies?
Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery
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