Fragrance brands in Senegal should take note of the 5 factors that consumers consider when purchasing them. Senegalese love to smell...

While food demand remained strong in 2020, inflation made fresh food items less affordable The food industry remained resilient amidst...

67% of consumers we surveyed in August 2021 use fragranced products as a habit. Sales of fragrance in Morocco dropped with the COVID-19...

Ghanaians Prefer Nice Smelling, Quality Products. Men and Women Both Want to Smell Nice, But Men More So. Multinational Enterprises Can...

Africans like to dress well and while the fashion industry is usually focusing on clothing and accessories, fragrances tend to have...