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Aug 1, 20224 min read

Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?

Achieving financial freedom in Zambia has become increasingly hard post pandemic, due to several factors causing economic strain. Bank...

Jul 28, 20223 min read

Is financial freedom achievable to the newest faction of workers in Tanzania?

There is an opportunity for brands in the financial sector to create awareness and gain customers on some of these products that will...

Jul 11, 20223 min read

For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market

The situation in Ghana was not so different as consumers were forced to use services like mobile money to decrease contact which came...

Dec 4, 20213 min read

A different holiday season for Gen Z and Millennials in DRC

COVID-19 is still impacting over 40 percent of respondents polled in DRC but for Gen Z, life is almost back to normal Consumer life and...

Nov 19, 20213 min read

Financial Freedom for Nigerians Meant Ownership before COVID-19, Now What?

For 51% of respondents, achieving financial freedom means being on track to meet their financial goals such as buying a home and/or...