Team Insights Oct 27, 20213 min readRetail in Ivory Coast: Fresh food not so fresh in Ivory CoastWhile food demand remained strong in 2020, inflation made fresh food items less affordable The food industry remained resilient amidst...
Team Insights Oct 19, 20213 min readRetail in Morocco: Functional attributes to boost fragrance sales post COVID-1967% of consumers we surveyed in August 2021 use fragranced products as a habit. Sales of fragrance in Morocco dropped with the COVID-19...
Team Insights Sep 2, 20212 min readRetail in Ghana: The Ghanaian Market is Ready for Multinational Body Care Brands to Break intoGhanaians Prefer Nice Smelling, Quality Products. Men and Women Both Want to Smell Nice, But Men More So. Multinational Enterprises Can...
