Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Jan 27, 20223 min read

Omicron poses double threat for brands

Going into 2022, brands have to manage rising costs and consumers demand for affordability and quality. The holiday season is now over,...

Jan 23, 20223 min read

Are Fintechs in Nigeria Scarier Than We Think?

Does the growing number of Fintechs in Nigeria mean deeper financial inclusion? Nigeria is currently going through a significant shift in...

Jan 19, 20226 min read

Consumer confidence in Africa peaks during the festive season.

Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th

Dec 11, 20216 min read

Consumer sentiment in Africa improves slightly at the start of Q4 2021

But consumers focus on saving their income rather than spending it means a challenging holiday period for retailers in Africa Akin to...

Nov 5, 20216 min read

Consumer confidence in Africa rises for 3 consecutive months

Households across Africa indicate a positive outlook for jobs and general economic conditions Consumer sentiment in Africa rose by a...

Oct 12, 20216 min read

Consumer confidence in Africa reaches double digits for the first time since 2018.

(Source - The Africa Report) KASI’s global CCI advanced by a modest 2 points in August after stalling in the previous month. This follows...