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Consumers in DRC are rethinking their shopping habits due to the impact of rising prices
Understanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...
Isha Raja
Aug 22, 20223 min read
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Quality and price are key purchase decision drivers for consumers in Africa
Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...
Team Insights
Feb 18, 20223 min read
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E- Commerce in Congo: Online Shopping in the DRC Has Room to Grow.
Online Shopping Only Viable in Large Cities in the DRC Right Now. While online shopping is a staple in many countries, it is not big in...
Team Insights
Aug 21, 20212 min read
932 views
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