Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Aug 22, 20223 min read

Consumers in DRC are rethinking their shopping habits due to the impact of rising prices

Understanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...

Feb 18, 20223 min read

Quality and price are key purchase decision drivers for consumers in Africa

Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...

Aug 21, 20212 min read

E- Commerce in Congo: Online Shopping in the DRC Has Room to Grow.

Online Shopping Only Viable in Large Cities in the DRC Right Now. While online shopping is a staple in many countries, it is not big in...