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Isha Raja
Oct 11, 20222 min read
Ethiopian Consumers Favour Global Carbonated Drink Brands
Kasi’s carbonated drink survey shows that Coca Cola, Miranda Orange & Sprite Lemon are Ethiopian customers' favorite carbonated drinks.
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Sandra Beldine Otieno
Sep 22, 20223 min read
Kenyans value their ‘happy hour’ regardless of inflation
Though alcohol demand in Kenya is low, there is need to create awareness on all consumer segments so as to increase market size According...
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Sandra Beldine Otieno
Sep 9, 20223 min read
Sport drinks are standing up to inflation in South Africa
During this period, the demand for sports drinks improved the most and females are the drivers of this Like majority of the industries in...
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Isha Raja
Aug 22, 20223 min read
Consumers in DRC are rethinking their shopping habits due to the impact of rising prices
Understanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...
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Sandra Beldine Otieno
Aug 11, 20223 min read
Consumers in Namibia are increasingly picking water over soft drinks
With the demand for carbonated soft drinks in the country, there is a growing desire for sustainable and healthy products. According to...
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Isha Raja
Aug 1, 20224 min read
Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Achieving financial freedom in Zambia has become increasingly hard post pandemic, due to several factors causing economic strain. Bank...
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Sandra Beldine Otieno
Jul 28, 20223 min read
Is financial freedom achievable to the newest faction of workers in Tanzania?
There is an opportunity for brands in the financial sector to create awareness and gain customers on some of these products that will...
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Isha Raja
Jun 6, 20223 min read
The carbonated soft drink market in Angola is expected to reach $9B by 2025
While Angolans enjoy other non-alcoholic beverages, market research in Angola shows that Angolans drink carbonated soft drinks frequently
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Isha Raja
May 30, 20223 min read
The Growing Tea Market in Tanzania
There’s frequent use of tea in Tanzania but the tea market/tea consumption in Tanzania evolved during COVID.
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Davies Nyachieng'a
Mar 30, 20227 min read
Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict
The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of
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Team Insights
Feb 18, 20223 min read
Quality and price are key purchase decision drivers for consumers in Africa
Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...
103 views0 comments
Team Insights
Nov 11, 20163 min read
Consumer confidence remained low in October
Confidence from consumers in six major urban centers in Africa remained low again in October. The KASI Consumer Confidence index, the KIC...
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Team Insights
Oct 6, 20163 min read
Consumer confidence is down in September
Confidence from consumers in six major urban centers in Africa dropped again in September. The KASI Consumer Perception index, the KIC...
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Team Insights
Sep 13, 20162 min read
KASI Insight launches its new website today
KASI Insight, Africa's most innovative research and advisory firm, today announced the launch of its new website www.kasiinsight.com. ...
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