Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Apr 19, 20214 min read

Market Research Opportunities in Africa

The challenges of market research in Africa consider the lack of technology, poor infrastructure, and various languages, and vast cultures.

Jun 26, 20204 min read

How COVID-19 is changing the retail landscape in Ethiopia

Although Covid-19 has presented businesses with a variety of problems, risks and fears; it has also represented them with new...

Jun 25, 20205 min read

4 measures FMCG, Retailers rely on during the COVID-19 era

Around the world, common consumer characteristics have emerged in response to the pandemic. We have been tracking and analyzing these...

Jun 8, 20203 min read

Is COVID-19 near a peak in Africa?

Despite the apparently low prevalence of cases in Africa, we have seen the rate of infection rising fast over the past couple of weeks in...

May 29, 20204 min read

3 winning marketing strategies to help brands in the COVID-19 era

Despite the uncertainty, Africans report feelings of optimism that recovery is possible, and 80% feel reassured that life will resume