The challenges of market research in Africa consider the lack of technology, poor infrastructure, and various languages, and vast cultures.

Although Covid-19 has presented businesses with a variety of problems, risks and fears; it has also represented them with new...

Around the world, common consumer characteristics have emerged in response to the pandemic. We have been tracking and analyzing these...

Despite the apparently low prevalence of cases in Africa, we have seen the rate of infection rising fast over the past couple of weeks in...

Despite the uncertainty, Africans report feelings of optimism that recovery is possible, and 80% feel reassured that life will resume