Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence

Aug 31, 20216 min read

KASI’s global CCI flatlines in July

(Image source: REUTERS/Rogan Ward) Following a divergence between current and future economic conditions. Consumer sentiment in Africa...

Mar 8, 20212 min read

Top trends from the Holiday shopping tracker that will help brands in 2021

Covid-19 has disrupted the normal way of life and in turn how consumers shop and business is conducted. It has called for brands to...

Mar 4, 20211 min read

Kenya's Covid-19 Perception-Impact and Shifts.

February 2021-- Covid-19 warranted extensive rethinking by households, businesses, and governments on how to effectively conduct and...

Feb 20, 20211 min read

COVID-19 Highlights - How SMEs can thrive with reliable data.

August 2020 / 18.00 PM -- Africa is currently experiencing accelerated growth in COVID-19 cases around the continent. The pandemic...