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Aug 22, 20223 min read

Consumers in DRC are rethinking their shopping habits due to the impact of rising prices

Understanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...

Jul 8, 20223 min read

Is inflation the ‘new pandemic’?

Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep...

Feb 18, 20223 min read

Quality and price are key purchase decision drivers for consumers in Africa

Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...

Jul 29, 20214 min read

E-Commerce: Payment and Fin-tech - Are Senegalese More Financially Stable Than Congolese?

(Image source: Getty) The Congolese Prefer Biweekly Payments, While the Senegalese Prefer End of Month Payments Time to Get More...