Understanding the pain points of consumers in various demographics enables brands to make informed decisions and become innovative. The...

Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep...

Two years after the start of the pandemic, consumers are still looking at price and quality when purchasing products in Africa. A...

(Image source: Getty) The Congolese Prefer Biweekly Payments, While the Senegalese Prefer End of Month Payments Time to Get More...