top of page
Consumer Insights and Research Portal in Africa

News, Insights & Market Intelligence
Search


Consumer sentiment unchanged for the last month of 2022
Despite inflationary pressures, consumer sentiment stabilizes in the last quarter of 2022.
Team Insights
Feb 8, 20235 min read
38 views
0 comments


Consumer sentiment heightens in consecutive months for the first time in 2022
Fortunately, the signs of slowing inflation which began to appear last month in some countries have persisted into October Consumer...
Davies Nyachieng'a
Dec 1, 20228 min read
57 views
0 comments


Consumer demand for beer increased by 6 points from 2021 to 2022 in Cameroon
There is a need for beer brands to obtain data and insights so as to make informed decisions. According to Kasi Insight’s Retail Demand...
Sandra Beldine Otieno
Nov 15, 20223 min read
97 views
0 comments


Consumer sentiment strengthens in September as signs of slowing inflation emerge
After moving into negative territory in August, consumer sentiment bounced back into positive territory in September as the index...
Davies Nyachieng'a
Nov 10, 20228 min read
28 views
0 comments


Surging inflation & climbing interest rates dampen African Economy in August 2022
Kasi's African market analysis suggests that the economic conditions will continue to be unfavorable for African retailers in August 2022.
Davies Nyachieng'a
Sep 29, 20227 min read
73 views
0 comments


Consumer sentiment remains quelled in July despite advancing by a point
Nonetheless, there are still overall concerns on the future state of the economy KASI’s global CCI rebounded by a single point in July...
Davies Nyachieng'a
Sep 27, 20227 min read
28 views
0 comments


COVID continues to impact the shopping habits of consumers in Cameroon
Overall, the consensus is that older generations, Baby Boomers, continue to be weary of COVID-19 while younger generations have started...
Isha Raja
Sep 5, 20223 min read
55 views
0 comments


Consumer sentiment reaches a new-year low to conclude the first half of 2022.
Households are likely to endure more pain as they will be facing not only a higher cost of living, but also an increased cost of...
Davies Nyachieng'a
Aug 15, 20228 min read
60 views
0 comments


Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.
Davies Nyachieng'a
Jun 24, 20228 min read
43 views
0 comments


Concerns on the Rising Cost of Living Lowers Consumer Confidence.
Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.
Davies Nyachieng'a
Jun 17, 20227 min read
35 views
0 comments


After a poor start to 2022, consumer sentiment finally rises in March
For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.
Davies Nyachieng'a
Apr 28, 20227 min read
47 views
0 comments


Consumer confidence in Africa falters amid outbreak of Russia-Ukraine conflict
The ongoing Russia-Ukraine war has painted a pessimistic outlook for households and their future expectations. Businesses have to be wary of
Davies Nyachieng'a
Mar 30, 20227 min read
36 views
0 comments


Inflation concerns cause consumer confidence to tumble at the start of 2022
Rising inflation in an environment where the effects of the Covid-19 pandemic are lingering is particularly worrying because central...
Davies Nyachieng'a
Mar 4, 20226 min read
66 views
0 comments


Going into 2022, health and income are the main priorities for African consumers
Consumers in Africa have different priorities across the continent but getting back on track financially is key Two years on, the effects...
Team Insights
Mar 4, 20222 min read
72 views
0 comments


AFCON brought economic prosperity but not much unity in Cameroon
A third of soccer lovers in Cameroon agree that the tournament brought economic prosperity while only a quarter saw the event as a...
Isha Raja
Feb 23, 20223 min read
103 views
0 comments


While Patriotism Trumps Football, Africans Expected Cameroon To Win It All
Despite their loss in the semi-final against Egypt, Cameroon was favored to win it all by Africans polled by Kasi Insight AFCON unites...
Team Insights
Feb 3, 20223 min read
40 views
0 comments


AFCON 2021 Sports Betting wins the marketing and branding trophy
AFCON followers are seeing/hearing advertisements that would fit them hence why brands are leveraging off such huge events in order to...
Isha Raja
Feb 3, 20223 min read
107 views
0 comments


Are Fintechs in Nigeria Scarier Than We Think?
Does the growing number of Fintechs in Nigeria mean deeper financial inclusion? Nigeria is currently going through a significant shift in...
Isha Raja
Jan 23, 20223 min read
133 views
0 comments


Consumer confidence in Africa peaks during the festive season.
Consumer confidence in Africa surged by 6 points in December climbing to 18 from 12. This rise in consumer sentiment can be attributed to th
Davies Nyachieng'a
Jan 19, 20226 min read
186 views
0 comments


Africans find the travel ban by several European and American countries unfair
But they are not looking for their governments to reciprocate Omicron is here and cases are rising in Africa too Awareness about the new...
Team Insights
Jan 15, 20222 min read
34 views
0 comments
bottom of page