Nigerian brands in this industry have an opportunity to revive the demand for personal care products There is a demand for personal care...

Though alcohol demand in Kenya is low, there is need to create awareness on all consumer segments so as to increase market size According...

Overall, the consensus is that older generations, Baby Boomers, continue to be weary of COVID-19 while younger generations have started...

While Angolans enjoy other non-alcoholic beverages, market research in Angola shows that Angolans drink carbonated soft drinks frequently

Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.

Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials

Retailers and brand managers need to remain vigilant and innovate new ideas on how to survive the everchanging new normal Omicron is...

But they are not looking for their governments to reciprocate Omicron is here and cases are rising in Africa too Awareness about the new...

Baby Boomers are more health and wellness conscious than Gen Z but that's not the whole story Urbanization is posing health and wellness...

Electricity and Gasoline are the primary energy sources for the population of Ghana, however they present notable challenges day-to-day....

COVID-19 is still impacting over 40 percent of respondents polled in DRC but for Gen Z, life is almost back to normal Consumer life and...

For 51% of respondents, achieving financial freedom means being on track to meet their financial goals such as buying a home and/or...

A majority of Africans polled in September 2021 are knowledgeable on this global issue Africa is most affected by climate crisis compared...

While food demand remained strong in 2020, inflation made fresh food items less affordable The food industry remained resilient amidst...

67% of consumers we surveyed in August 2021 use fragranced products as a habit. Sales of fragrance in Morocco dropped with the COVID-19...

Ghanaians Prefer Nice Smelling, Quality Products. Men and Women Both Want to Smell Nice, But Men More So. Multinational Enterprises Can...

(Source: The Observer) June 4th, 2021 - 17:00 PM Getting a Job in 2020 Started Off Fine but Went Downhill Fast. Lockdowns, Reduced...

Covid-19 has disrupted the normal way of life and in turn how consumers shop and business is conducted. It has called for brands to...