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Black Friday and the Effects on Consumer Demands Globally
While shoppers will frequent stores and online shopping in higher numbers than other weekends on that day, “the Black Friday phenomenon...
Team Insights
Nov 9, 20225 min read
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Online shopping is growing in Kenya and Jumia is leading the way
As consumers become more familiar with e-commerce and shopping habits begin to transition to online platforms, especially with the...
Isha Raja
Feb 11, 20223 min read
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