Sandra Beldine OtienoNov 15, 20223 min readConsumer demand for beer increased by 6 points from 2021 to 2022 in Cameroon There is a need for beer brands to obtain data and insights so as to make informed decisions. According to Kasi Insight’s Retail Demand...
Isha RajaJul 4, 20225 min readThe craft beer market is an exciting opportunity for local manufacturers in AfricaAs stated by the founder of 254 Brewing in Kenya, “We definitely changed our approach a little bit in the sense that in the beginning, we...
Sandra Beldine OtienoApr 25, 20223 min readWhat alcoholic brands in Nigeria should do to win back consumersAfrican alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.
Sandra Beldine OtienoApr 5, 20224 min readHow Spirit Brands in Ivory Coast Should Rethink Channels to Win Over Gen Z and Millennials Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials