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Consumer Insights and Research Portal in Africa
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Team Insights
Aug 13, 20213 min read
Vaccine Hesitancy in Tanzania: Is It Too Little, Too Late?
(Image source: Emmanuel Herman/Reuters) On July 21, 2021, Tanzania finally received its first shipment of COVID-19 vaccines, making it...
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Team Insights
Jun 15, 20214 min read
Brand Monitoring 101 in Africa
What is brand tracking? Brand health tracking, also called brand health monitoring, measures a business's marketing efforts and strategies.
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