There is a need for beer brands to obtain data and insights so as to make informed decisions. According to Kasi Insight’s Retail Demand...

Though alcohol demand in Kenya is low, there is need to create awareness on all consumer segments so as to increase market size According...

As stated by the founder of 254 Brewing in Kenya, “We definitely changed our approach a little bit in the sense that in the beginning, we...

Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.

African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.

Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.

Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery

Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials

22nd July 2021- Heavy Drinking is Increasing in Africa Men Drink More Than Women Public Awareness of the Impacts of Alcohol on Cancer...

(Source- CNN Travel) May 28th, 2021- 18:00 PM COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. The Closing of Bars and...