Consumer demand for beer increased by 6 points from 2021 to 2022 in Cameroon
There is a need for beer brands to obtain data and insights so as to make informed decisions. According to Kasi Insight’s Retail Demand...
top of page
Consumer Insights and Research Portal in Africa
News, Insights & Market Intelligence
Search
Sandra Beldine Otieno
Sep 22, 20223 min read
Kenyans value their ‘happy hour’ regardless of inflation
Though alcohol demand in Kenya is low, there is need to create awareness on all consumer segments so as to increase market size According...
88 views0 comments
Isha Raja
Jul 4, 20225 min read
The craft beer market is an exciting opportunity for local manufacturers in Africa
As stated by the founder of 254 Brewing in Kenya, “We definitely changed our approach a little bit in the sense that in the beginning, we...
350 views0 comments
Sandra Beldine Otieno
May 23, 20223 min read
Five Ways for Spirit Brands To Improve Sales in Kenya
Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.
124 views0 comments
Sandra Beldine Otieno
Apr 25, 20223 min read
What alcoholic brands in Nigeria should do to win back consumers
African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.
295 views0 comments
Isha Raja
Apr 15, 20223 min read
Spirit Brands in Kenya need to restructure channels to leverage Gen Z and Millennials
Gen Z & Millennials provide a wide target market for alcohol beverage brands; they currently dominate the alcohol beverage market.
225 views0 comments
Sandra Beldine Otieno
Apr 12, 20224 min read
Are Gen Z and Millennials in South Africa targets for alcohol companies?
Consumer habits of Gen Z & Millennials are a great target demographic for alcohol consumption, brands need to re-engage product delivery
353 views0 comments
Sandra Beldine Otieno
Apr 5, 20224 min read
How Spirit Brands in Ivory Coast Should Rethink Channels to Win Over Gen Z and Millennials
Spirit brands need to re-engage their distribution and advertising channels with a particular focus on Gen Z and Millennials
142 views0 comments
Team Insights
Jul 22, 20214 min read
Alcohol Consumption is Even More Dangerous Than You Might Think
22nd July 2021- Heavy Drinking is Increasing in Africa Men Drink More Than Women Public Awareness of the Impacts of Alcohol on Cancer...
85 views0 comments
Team Insights
May 28, 20212 min read
Beverage Category in Africa: Post-Pandemic, Kenyans Will Be Enjoying a Nice, Cold Beer.
(Source- CNN Travel) May 28th, 2021- 18:00 PM COVID-19 Resulted in a Major Shift in Alcohol Consumption in Kenya. The Closing of Bars and...
96 views0 comments
bottom of page