KENYA, July 20th, 2022 / -- To win in the world’s fastest-growing market, decision makers need to have better visibility on the realities...

Understanding the customer is vital for any financial service provider in order to incentivize greater use of financial services as well...

The situation in Ghana was not so different as consumers were forced to use services like mobile money to decrease contact which came...

Additionally, different markets respond variedly to inflation, when some are hit hard, others are already recovering. Brands need to keep...

As stated by the founder of 254 Brewing in Kenya, “We definitely changed our approach a little bit in the sense that in the beginning, we...

A survey of 7,506 Africans reveals that the US is seen as the most trusted partner amongst the G7 countries. The G7 (Group of Seven) is...

For brands in this market, such insights will help in making informed decisions on product distribution, packaging and general...

Explore consumer sentiment in Africa. Due to supply chain problems and a dollar shortage both businesses & households are struggling.

Capital & credit, electricity or power supply issues, regulations & corruption. Explore the challenges of doing business in Nigeria.

Africa is seeing household incomes and expenditures lower and job perception worsen. African retailers are seeing a reduction in spending.

Consumer behavior shows that Africa needs to move towards sustainability. Making sustainability a practice can benefit generations to come.

While Angolans enjoy other non-alcoholic beverages, market research in Angola shows that Angolans drink carbonated soft drinks frequently

There’s frequent use of tea in Tanzania but the tea market/tea consumption in Tanzania evolved during COVID.

Learn five ways for spirit brands to improve sales in Kenya. Assess the market for spirits, create brand awareness and more.

There is an opportunity for tea brands to improve market share from other non-alcoholic beverages if they implement the right strategy....

Kasi Insight is tracking how views of the ongoing conflict among Africans are shifting in the wake of Russia’s invasion.

For the first time in 2022, consumer sentiment traveled upwards after two successive months of disintegration.

African based companies are growing faster and becoming more profitable than their global competitors by utilizing real time market data.

African alcohol brands need to recognize consumer habits that have changed affecting the consumer demand for alcoholic beverages.

check out upcoming datasets from weekly interviews in over 20 countries, tips on how to use the platform & how to unlock growth opportnities