Asking questions
When you are looking to ask few questions in Africa, it’s easy to find mobile surveys companies that can help you.
Testing visual content
When you are looking to test products (package, print ads or web design); its harder to do. Few companies have central location testing and can reach your target quickly. We can certainly help you.
Tracking user reaction to your visual content
When you are looking to get insights from real-time users interaction with your product, you are looking for dinosaurs. This is our forte. We combine biometric and survey research to deliver the insights you need to give your product launch the best chance of success.
Why Biometric Research?
Get past the questions-answers limitations
The standard survey approach to human behavior is lacking quantitative and objective data to support or refute claims made. What to do with biases or when respondents are unwilling to speak their minds?
Comes biometric research
An innovative method that measures the subconscious thoughts and feelings of a respondent. Eye-tracking is an AI-based technology that tracks the movement of the eyes and produces measures of attention, intention to buy and engagement.
How it works?
Use cases
Web/Mobile App Insights
Digital is big in Africa but what does it take to build relevant web/mobile experiences? Are users navigating your app with ease? Do they pay attention to key messages?
Download the case study
Print/Online Ad Testing
Measure engagement and relevance of your ad in a real-life environment before you launch! Is your ad attractive and engaging? Are customers seeing your brand?
Download the case study
Packaging Insights
Your product doesn't see alone on the shelve, give your product the best chance of success! Will your new packaging stand out on the store shelves and increase sales?
Download the case study
